About Us

NetPop is a market research and strategy consulting firm based in San Francisco. We specialize in understanding the use and perceptions of web-based products and services, including eCommerce, social media, online video, mobile applications, and B2B online advertising platforms.

NetPop principals and staff draw on a long history of working with some of the most influential  brands on the web today—from Ebay to Netflix, Facebook to Google. Whether you’re a fully digital organization, or one that competes in traditional verticals, our fundamental goal is to help clients better understand and make the most of their online presence.

Combined, our senior staff have provided strategic services to emerging and established companies for over 40 years. We pride ourselves on the quality of service we offer our clients, as well as using consumer data to uncover new insights about where their brands are heading.