Press

NetPop perspectives in the news and press highlights.

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Microsoft Trumpets Stellar Surface Sales

“Microsoft has invested enormously in Surface and their efforts are finally paying off,” observed Josh Crandall, principal analyst at Netpop Research. “Surface is the kind of product line that Microsoft has had in mind through the development of Windows 10, an OS that performs the same way on every device,” he told the E-Commerce Times. […]

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Social Media Activity

Will Your Social Media Posts Keep You From Getting a Security Clearance?

“All of the content we contribute online is going through an Internet service provider, e.g. your cable system or telephone company,” said Josh Crandall, principal analyst at Netpop Research. “From there, it’s traveling through the Internet, traversing through routers and networks to the final destination. As we now know, governments and private industry can tap […]

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US Election 2016

Twitter to Carry Live Convention Coverage on the Web

“Live-streaming the conventions is a smart move by Twitter,” said Josh Crandall, principal analyst at NetPop Research. “Twitter has become part of the political dialogue, and maintaining that foothold is more important than ever for the brand now that user growth has leveled off,” he told the E-Commerce Times. “By live-streaming the conventions, Twitter combines big […]

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Gun Control Sit-In

C-SPAN Resorts to Social Media to Cover Gun Control Sit-In

“The use of Periscope to broadcast the Democratic sit-in was a creative use of technology to circumvent a political problem,” said Josh Crandall, principal analyst at Netpop Research. “Politicians will use whatever means is necessary to get their message out, whether it’s a Sunday TV news program, social media or an online broadcast,” he told […]

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Execs Exit as Dorsey Works to Reshape Twitter

“Twitter’s future, if it manages to survive a transition, will be more closely aligned with B2B communications,” added NetPop Research’s Crandall. “Whether that’s a political pundit making a public statement or a corporation staking a claim to the latest product launch, Twitter is effective for reaching a targeted audience that cares about what is going […]

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AMIDST THE HARDWARE HOOPLA, APPLE CHANGES THE MOBILE DESIGN GAME WITH 3D TOUCH AND RAISES MOBILE AD QUESTIONS

“3D Touch is one of those exciting technologies that is easy for consumers to adopt, and it will be terrific with the pre-installed Apple apps where Apple controls a very consistent user experience,” says Josh Crandall, CEO of NetPop Research LLC, an Internet and mobile consumer research firm.

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YouTube Marks 10 Years of Nondisruptive Revolution

After 10 years, it’s clear YouTube has changed the world, but it doesn’t seem to have displaced anything else. “While YouTube has certainly diversified in terms of channels, pro/am content, and the like, user-uploaded content hasn’t undermined the value of professionally produced content in the way one might have thought during YouTube’s initial meteoric rise,” […]

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Lost

Oculus VR’s Story Studio to Create Cinematic Virtual Reality Experiences

Oculus VR on Monday unveiled a new project at the Sundance Film Festival in Park City, Utah. Oculus Story Studio will produce movies in virtual reality. It presented its first example of the genre on Monday evening — a 4-minute experience called Lost.

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What’s In A Name? Understanding Pseudonyms

At Disqus, we know that people choose to express themselves freely and openly in online communities. They can choose what they want to say, where they want to say it and how they choose to identify themselves when they do.  And many of the people who use Disqus do this under a pseudonym — a […]

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So, commenters told a comment platform that commenters are the coolest

A new report from Disqus claims that people who comment on news sites aren’t worried about whether their fellow commenters identify themselves with their real name or a pseudonym. So arewebsites like Reuters wrong for banning comments because their pseudonymous vitriol distracts from a report’s substance, or have Disqus users’ own biases compromised the study?

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Readers say comments posted by pseudonyms are just as trustworthy

The value of having reader comments on news stories has taken a bit of a beating, with sites like Re/code and Reuters being the latest to do away with them because they are seen as a troll-filled wasteland. Many blame this lack of civility on the fact that commenters often use pseudonyms, but a recent study by […]

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This is when online commenters are most likely to use a fake name

A new study released by online commenting platform Disqus has found that people make a conscious decision to use pseudonyms depending on the topic.

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windows-10

Microsoft Earns Forgiveness With Windows 10

“Offering multiple desktops to separate personal and professional uses is smart, as is the additional focus on snapping different applications to the screen at once.”

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VigLink and NetPop Launch Publisher Roundtable to Give Online Publishers Free, Powerful Collective Intelligence and Analytics Tools

Publisher Roundtable, a new collective intelligence platform for online content publishers, launched today. A collaboration between market research company NetPop and content monetization company VigLink, Publisher Roundtable is designed to foster collaboration and knowledge sharing among publishers. The platform is free to online publishers of all sizes.

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snapchat

Snapchat Manages to Cough Up Brief Apology

Snapchat appears to be getting serious about rectifying its privacy and security problems. The company issued a better-late-than-never apology to its users for having let their personal data be compromised. That may be an indication that Snapchat’s youthful leadership is beginning to get a grip on the complexities of running a business that could be […]

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Smash IPO May Be a Hard Act for Twitter to Follow

“There’s an abundance of enthusiasm for Twitter, the Street’s new tech darling, and Twitter deserves its time in the sun,” said Josh Crandall, principal analyst at NetPop Research. “It’s thwarted competitive threats from Facebook, held onto a loyal following and connected with media in ways no other social platform has been able to achieve.”

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Flipboard Tests the Web Waters in Read-Only Form

Desktop users may not yet be able to create Flipboard magazines on that platform, but they can browse the many digital magazines out there. That, in turn, gives magazine creators a way to expand their audiences — and, possibly, to create better content. “More screen real estate enables magazine creators to provide more immersive experiences,” […]

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amazon-rumor

Amazon’s 3D Phone Could Simply Be a Wonder to Behold

Amazon’s rumored 3D smartphone could be amazing — or it could just be a wacky idea that never comes to fruition. No one seems able to see an obvious business model. Could Amazon be innovating for innovation’s sake? “All of the leaders are looking for the next miracle technology,” said analyst Josh Crandall. “Apple has […]

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samsung

Samsung to Hang Its Shingle Inside Best Buys

Samsung is expanding its footprint in the mobile market by taking up square footage in Best Buy stores. The Samsung Experience Shops will push Galaxy S4s and other mobile products, and company-trained customer service attendants will help demo the devices. All of this will be going on under the same roof as Apple’s section in […]

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Yahoo Could Take Zynga Under Its Wing

As CEO Marissa Mayer whips Yahoo into shape, an acquisition or two may be in order to beef up the company’s content offerings. One of the companies rumored to be under consideration is Zynga, which has fallen upon hard times. A deal could turn lemons into lemonade for both companies, giving Zynga a much-needed platform […]

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dell

Dell Hightails It Into Private Territory

After years of persisting as a reliable but unexciting PC maker, Dell is finally recognizing the need to switch things up. It has succeeded in putting together a deal that will allow it to flee the unforgiving Wall Street atmosphere and regroup as a private company. Microsoft is a big player in the gambit, having […]

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Online Warm-ups: Super Bowl Advertisers’ New Game Plan

There are two audiences for the Super Bowl: one to watch the game, the other to check out the commercials. While those interested in on-the-field action have to wait until Sunday, more Super Bowl ads are getting pre-game reveals online via websites and social networks. The Internet has become an All-Pro player in marketing campaigns, […]

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Google Play Takes Away Reviewers’ Mask of Anonymity

Google has begun to require that reviewers on Google Play be signed in through Google+. “Signing in to a service enables providers to offer a more feature-rich experience that is tailored to each user,” said Josh Crandall, principal analyst at NetPop. “Users who wish to remain anonymous can either sign out of their accounts and […]

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netflix

Netflix Meets Icahn Incursion With Poison Pill Defense

Carl Icahn won’t decide Netflix’s fate if the company’s board has its way, but that still leaves wide open the question of what lies ahead. Whether it’s a hostile takeover or a negotiated deal, it’s likely some unpleasant change is in store. It all goes back to Netflix’s effort more than a year ago to […]

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Google’s Nexus 10 Hits Apple Where It Lives

Though there was no Google show on Monday, its Nexus 10 tablet would have been the star — and it may even outshine the iPad. It has higher resolution than the iPad with Retina display, and unlike the iPad, it has a 16:10 aspect ratio that nicely accommodates the wide-screen format. It will offer movie […]

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Mayer Sketches Out Her Vision of a New Yahoo

Yahoo CEO Marissa Mayer appears to be on track to implement a makeover for the company and has begun assembling a team to advance her plans with the appointment of Ken Goldman as CFO. Mayer plans to improve the talent pool of the once-hot Internet darling, and to refocus on its culture, company goals, compensation […]

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Google+ Goes to Work

“Google+ offers enhanced privacy controls and productivity tools via Hangouts and screen-sharing capabilities that all businesses can benefit from,” Josh Crandall, principal analyst at NetPop, told the E-Commerce Times. “The service should be considered a social network for increased productivity rather than simply a social network.”

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groupon

Groupon Investors Head for the Hills

“Groupon’s difficulty in the market is in part due to the aggressive sales tactics the company used to grow so quickly,” said Josh Crandall, principal analyst for NetPop. “Small businesses that have tried Groupon are now evaluating the ROI of their offers to understand the long-term impacts on their businesses.”

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olympics

Will Social Media Spoil the Olympics?

“Will people be able to restrain themselves from using [social media] so that the Olympic moments are not spoiled? The traffic metrics for Facebook, Twitter and the like will reveal who really wins in the face-off between our addiction to social media and the desire to experience those special Olympic moments on TV,” said Josh […]

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Big Guns Dueling for Domain Rights in Internet’s New Wild West

ICANN’s new gTLD system may open new branding opportunities, but it might also exacerbate Internet security concerns. “There are so many company names out there that it could be difficult even for the naming entities to determine what is real and what is fraud,” said tech analyst Rob Enderle. “I do think fraud is a […]

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Comscore: Facebook Ads Working

On Tuesday Facebook rebuffed claims that its advertisements are ineffective. The social network giant, which has seen its stock price fall since its May 18 IPO, responded to the latest criticism with its own research data, showing that most ad campaigns actually earn $3 for every $1 spent.

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google-China

New Google Feature Points Out Holes in China’s Firewall

When people in China use Google, they sometimes find certain words or phrases have been blocked by government censors. A new feature Google is offering users in China will point out which search words may be problematic and suggest alternatives. The move could ratchet up Google’s market share in China, but it could also draw […]

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pinterest

Pinterest: $1.5B Worth of Virtual Push Pins

Overnight sensation Pinterest — the photo-sharing site that has caught on particularly well with women — is now often mentioned in the same breath with Facebook, Twitter and Google+. However, it isn’t so much a competitor in the social networking realm as a companion, maintained Billy Pidgeon, principal analyst for M2 Research.

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