NetPop is a market research and strategy consulting firm with expertise in primary data collection and analysis. For over a decade, we have examined the use and perceptions of digital products and services, by employing online research methods that minimize cost and ensure quality data.
Our focus has led to hundreds of commissioned studies across the globe, which draw upon a variety of qualitative and quantitative methodologies to meet our customers’ ever expanding needs.
Every custom research study we conduct, designed in collaboration with our clients, draws upon our expertise in large-scale data collection to address the challenges brands, products, and services face in the Digital Age.
Typically, our engagements address three pivotal areas of business intelligence:
Market Definition & Brand Positioning
Identifying market opportunities and developing brand positioning through the analysis of consumer attitudes and preferences, as well as any unmet needs of the target market.
- Competitive landscape analysis
- Target market assessment
- Demographic and psychographic market segmentation
Customer Satisfaction & Trends Analysis
Helping companies make sound strategic decisions and sell
more effectively by understanding
customer satisfaction with existing products, brands, or partnerships.
- Customer satisfaction and key drivers analysis
- Net Promoter Score (NPS)
- Cross-device/platform design analysis
Product & Interface Optimization
Streamlining development plans and improving new product releases through observation and analysis of user experience and behavior.
- Onboarding experience and feature usage
- Consumer pain-points and frustrations
- Messaging refinement