Why NetPop

We keep our clients a step ahead of the curve, by monitoring key digital trends that help predict where their industry and customers are moving. We do that by:

Maximizing the effectiveness of future marketing campaigns through comprehensive consumer profiling related to shopping behaviors and media usage.

Helping refine site features and digital user experiences by uncovering the strengths and weaknesses in our clients’ online communications and brand positioning.

Improving business development and marketing decisions with reliable and accessible metrics for tracking existing and prospective customer bases.

Building a more complete picture of target markets and audiences by complementing transactional data with key attitudinal and usage variables.