NetPop Principals have senior-level experience working for technology, advertising and market research companies, including: DIRECTV, Electronic Arts, Foote, Cone & Belding, and Booz Allen & Hamilton.

Josh Crandall

CEO, Co-Founder

  • Josh has worked in the interactive media and technology industries for over two decades, serving in numerous senior business and product development roles.

  • He co-founded NetPop to capitalize on the strength of market intelligence in the development of successful, cost effective products and services. He has designed and managed qualitative and quantitative studies for numerous clients including Disqus, Google, Facebook, RedEnvelope, Plaxo, and DHL.

  • Prior to NetPop, he served as Director of Online Media and Applications for Electronic Arts. Between 1994 and 1998, he held numerous positions at DIRECTV, developing new platforms for their emerging data and interactive services.
  • He holds a Masters in Motion Picture Production from the University of Southern California and a Bachelor of Arts degree with an emphasis on Economics and Business Administration from the University of California, Los Angeles.

Cate Riegner

Vice President, Research & Brand Insights, Co-Founder

  • Cate has over 20 years of experience in market research, branding, and strategic planning. 

  • She co-founded NetPop in order to apply her experience in research and planning to online products and services.
  • Since 1996, Riegner has worked with numerous internet and technology companies, including: Google, eBay, Creative Commons, Facebook, McAfee, and Netflix.
  • From 1997 to 2000, Riegner served as Director of Market Research for ThirdAge Media where she designed strategic market research programs to guide online marketing programs among corporate partners such as, CBS Networks, eTrade, Procter & Gamble, and Merrill Lynch. Earlier in her career, Riegner worked as a research analyst for Foote, Cone & Belding, as well as Lai Venuti & Lai Advertising, and Booz Allen & Hamilton. 
  • She holds a Bachelor of Arts degree in History from Smith College and a Masters in Communication from the University of Pennsylvania.