Methods & Analytics

Each study is designed to meet your objectives through the right combination of methods and analytic techniques. Next, we apply 25 years of experience in instrument design, data collection, data processing, analysis and reporting to see your study through to a successful and actionable conclusion.

Methods

Bulletin board focus groups (BBFGs)
Digital diaries        
Individual-depth interviews (IDIs)
In-home/office ethnography
In-person focus groups
Surveys (online, CATI)
Telephone-depth interviews (TDIs)
Usability

 

Analytics

Conjoint Analysis
Experimental Design
Factor/Cluster
Gabor-Granger
Maximum Difference Scaling
Net Promoter Score (NPS)   
Key Drivers Analysis
TURF Analysis
Van Westendorp