It starts with you, the client. NetPop listens carefully to understand the underlying business challenges, goals, and questions. Together, we determine how research can help you achieve your business goals.
NetPop translates your goals into explicit objectives, from which everything else flows. Successful studies start with clearly defined objectives.
NetPop recommends the best solution and method(s) to meet the objectives. Then we design custom research instruments.
NetPop monitors data collection on an ongoing basis throughout the fielding process. Bad respondents are removed from the dataset and proprietary sampling methods ensure final samples are representative of the target population.
Data processing is equal parts art and science. Underlying all the math and data modelling is a clear vision of the strategic insights we need to extract from the data.
There is a “story” in the data. Sometimes a single data point says it all. More often, it appears through a pattern or combination of data points which, together, reveal the answer.
What did we learn? How does it inform business strategy? We connect the dots through graphs, quotes and written word -- making it easy for you to digest and disseminate through your organization.
For insights to be actionable, they need to be put to use … in refining your marketing strategy, targeting an audience more effectively, pricing your product appropriately. We stay on board to guide the implementation process as well.