Solutions

Certain business challenges and marketing questions are common to all companies and industries. In fact, it’s hard to think of any we haven’t addressed.

01

BRAND IDENTITY & EQUITY TRACKING

A new brand is like an empty vessel. Over time, it gets filled with all the experiences people have through product usage, advertising, or word-of-mouth. NetPop has helped many clients understand their brand identity and measure how marketing efforts shape and sustain the image.

Related case studies: Brand Identity, Global Product Brand Tracker, Global Competitive Brand Audit, Cybersecurity Market Landscape

02

CUSTOMER SATISFACTION & NPS

Users are fickle and markets are cut-throat. To keep a “pulse” on customer satisfaction and loyalty, NetPop will regularly track how your customers feel, why they feel that way, and what you can do to improve.

Related case studies: Going Hyper-Local, Quarterly Customer Satisfaction, Dual-Platform Mobile App Tracker

03

PRODUCT DEVELOPMENT & CONCEPT TESTING

Are you “inside the bubble”? Unsure which features to include? Need some real-world feedback? Concept testing is invaluable at key stages in the design process. Through in-depth engagements with target prospective customers, NetPop provides cogent feedback and recommendations so you can move forward with confidence.

Related case studies: New Home Robotics Concept Testing, New Data Insights Product Development, Geo-Transport App Development

04

USER PERSONAS & MARKET SEGMENTATION

To get the creative juices flowing, marketers often need a more human and holistic “lens” through which to see their target audience. Beyond one-dimensional demographics or firmographics, NetPop creates composite profiles of the people you want to reach -- how they feel, what they think, their goals and aspirations, and how they relate to your brand.

Related case studies: Enterprise User Personas, Digital Life Segmentation

05

MARKET POSITIONING & MESSAGE TESTING

Three key questions must be asked of any new positioning strategy: Does it resonate with the target market? Is it credible, based on what you’re known for in? Does it effectively differentiate you from our competitors? Test your messaging before you go to market. It’s worth the investment.

Related case studies: Product Feature Positioning, Automotive Brand Positioning, Message Testing

06

PRICING & PACKAGING

Stop trying to guess what the best set of features at the right price might be. Ask the customer what he/she thinks. NetPop uses a variety of pricing and packaging techniques to determine the optimal package and price point for your new product. No guesswork.

Related case studies: Enterprise IT Software Pricing, SMB Laptop Pricing & Positioning

07

ECOSYSTEM ACCOUNTABILITY & DEVELOPMENT

Behind every major online media company is a vast, global network of publishers, technology providers, agencies and resellers. Monitoring the individual and collective strength of such an “ecosystem” is difficult to do, but NetPop has developed a way.

Related case studies: Global Online Publishing, Global Strategic Planning

08

BUYER INSIGHTS & PURCHASE JOURNEY

High-value, high-consideration purchase decisions are never made overnight. It can take six months for buyers to define their needs, explore potential solutions, compare options, talk to sales reps, and finally decide. Understanding that “journey” -- in terms of who, what, where and why -- can help you message and respond more effective at each step.

Related case studies: API Purchase Journey

Additional Solutions:

Advertising Effectiveness (pre + post)
Competitive Landscape/SWOT
Market Entry Strategy
Media Coverage Tracking
Naming Strategy
Package/Collateral Testing
Product Development
Target Audience Definition
Usability/UX Testing