BRAND IDENTITY & EQUITY TRACKING
A new brand is like an empty vessel. Over time, it gets filled with all the experiences people have through product usage, advertising, or word-of-mouth. NetPop has helped many clients understand their brand identity and measure how marketing efforts shape and sustain the image.
CUSTOMER SATISFACTION & NPS
Users are fickle and markets are cut-throat. To keep a “pulse” on customer satisfaction and loyalty, NetPop will regularly track how your customers feel, why they feel that way, and what you can do to improve.
PRODUCT DEVELOPMENT & CONCEPT TESTING
Are you “inside the bubble”? Unsure which features to include? Need some real-world feedback? Concept testing is invaluable at key stages in the design process. Through in-depth engagements with target prospective customers, NetPop provides cogent feedback and recommendations so you can move forward with confidence.
USER PERSONAS & MARKET SEGMENTATION
To get the creative juices flowing, marketers often need a more human and holistic “lens” through which to see their target audience. Beyond one-dimensional demographics or firmographics, NetPop creates composite profiles of the people you want to reach -- how they feel, what they think, their goals and aspirations, and how they relate to your brand.
MARKET POSITIONING & MESSAGE TESTING
Three key questions must be asked of any new positioning strategy: Does it resonate with the target market? Is it credible, based on what you’re known for in? Does it effectively differentiate you from our competitors? Test your messaging before you go to market. It’s worth the investment.
PRICING & PACKAGING
Stop trying to guess what the best set of features at the right price might be. Ask the customer what he/she thinks. NetPop uses a variety of pricing and packaging techniques to determine the optimal package and price point for your new product. No guesswork.
ECOSYSTEM ACCOUNTABILITY & DEVELOPMENT
Behind every major online media company is a vast, global network of publishers, technology providers, agencies and resellers. Monitoring the individual and collective strength of such an “ecosystem” is difficult to do, but NetPop has developed a way.
BUYER INSIGHTS & PURCHASE JOURNEY
High-value, high-consideration purchase decisions are never made overnight. It can take six months for buyers to define their needs, explore potential solutions, compare options, talk to sales reps, and finally decide. Understanding that “journey” -- in terms of who, what, where and why -- can help you message and respond more effective at each step.
Related case studies: API Purchase Journey
Market Entry Strategy
Target Audience Definition