Why NetPop?

We keep our clients a step ahead of the curve by monitoring key competitive trends that help predict where their industry and customers are moving. We do that by:

  • Maximizing the effectiveness of marketing campaigns through comprehensive consumer profiling related to purchase behaviors and media usage.
  • Helping to refine website features and digital user experiences by uncovering the strengths and weaknesses in online communications and product interactions.
  • Improving business development and marketing decisions with reliable and accessible metrics for tracking existing and prospective customer bases.
  • Building a more complete picture of target markets and audiences by complementing transactional data with key attitudinal and usage variables.
  • Being passionate about the technologies that continue to reshape markets and industries around the world.