About Us

NetPop is a market research and strategy consulting firm based in San Francisco.

We specialize in generating salient market insights to help you make smarter strategic decisions.

20+ years experience

NetPop principals and staff draw on a long history of working with some of the most influential brands on the web today—from Ebay to Netflix, Facebook to Google.

100+ companies

Whether you’re a fully digital organization, or one that competes in traditional verticals, our fundamental goal is to help clients better understand and make the most of their users' experience, product offerings and brand equity.

We pride ourselves on the quality of service we offer our clients, as well as using consumer data to uncover new insights about where their products and brands are heading. We understand that understanding the human behind every tap, swipe and click is more important than ever.

Management

Cate Riegner

Vice President,   Co-Founder

Cate has over 20 years of experience in market research, branding, and strategic planning. She co-founded NetPop in order to apply her experience in research and planning to online products and services. Since 1996, Riegner has worked with numerous internet and technology companies, including: Google, eBay, Creative Commons, Facebook, McAfee, and Netflix. From 1997 to 2000, Riegner served as Director of Market Research for ThirdAge Media where she designed strategic market research programs to guide online marketing programs among corporate partners such as, CBS Networks, eTrade, Procter & Gamble, and Merrill Lynch. Earlier in her career, Riegner worked as a research analyst for Foote, Cone & Belding, as well as Lai Venuti & Lai Advertising, and Booz Allen & Hamilton. She holds a Bachelor of Arts degree in History from Smith College and a Masters in Communication from the University of Pennsylvania.

Cate Riegner

Vice President,   Co-Founder

Cate Riegner

Vice President,   Co-Founder

Where we work

NetPop has conducted research in over

30 languages & 70 countries

around the world. We’ve covered a wide variety of industries—everything from travel to CPG, sporting goods to consumer electronics.

Great care is taken to draw a representative sample of the target population in each country.