What We Do
NetPop Research designs custom market research solutions to help guide the development of marketing, business and product strategies.
Define Problems
First, we work to understand your most pressing business questions, challenges and objectives.
Research Method(s)
Next, we design a solution to address these issues, recommending the right qualitative and/or quantitative research method(s).
Fielding
Studies are then fielded through a rigorous, step-by-step process, using best practices to ensure data quality.
Finally, research findings are communicated through creative data visualization and storytelling techniques, resulting in clear and actionable insights that facilitate knowledge-sharing and strategic decision-making.
Methods & Analytics
Each study is designed to meet your objectives through the right combination of methods and analytic techniques. We apply 25 years of experience in instrument design, data collection, data processing, analysis and reporting to see your study through to a successful and actionable conclusion.
Methods
Analytics
Tips & Techniques
Here are some methodological tips to help guide the research process. By sharing best practices, we aim to improve the quality and relevance of the insights you generate.
Define Objectives
Before launching into a methodological debate (survey vs. focus groups), get clear on what you need to achieve and how your study will contribute to this goal. - What business problem are we aiming to address? - How can market research help us solve this problem? Put this in writing and communicate it with your team and vendors. This way, everyone will be grounded in a shared understanding of the business challenge and research objectives.
Identify Stakeholders
It is critical to identify the right stakeholders for your project. Too many “cooks in the kitchen” will derail the process. Too few and you may not get the buy-in you need to ensure the research is ultimately valued and relevant. - Who should be involved in — or at least made aware of — the study? - What are their interests? What objectives will they want met? - How much involvement should they have in the process? - What is the best way to gather input without diluting the focus?