People in the office
People in the office

What We Do


NetPop Research designs custom market research solutions to help guide the development of marketing, business and product strategies.

Define Problems

First, we work to understand your most pressing business questions, challenges and objectives.

Research Method(s)

Next, we design a solution to address these issues, recommending the right qualitative and/or quantitative research method(s).

Fielding

Studies are then fielded through a rigorous, step-by-step process, using best practices to ensure data quality.

Finally, research findings are communicated through creative data visualization and storytelling techniques, resulting in clear and actionable insights that facilitate knowledge-sharing and strategic decision-making.

Methods & Analytics

Each study is designed to meet your objectives through the right combination of methods and analytic techniques. We apply 25 years of experience in instrument design, data collection, data processing, analysis and reporting to see your study through to a successful and actionable conclusion.

Methods

Bulletin board focus groups (BBFGs)
Digital diaries        
Individual-depth interviews (IDIs)
In-home/office ethnography
In-person focus groups
Surveys (online, CATI)
Telephone-depth interviews (TDIs)
Usability

Bulletin board focus groups (BBFGs)
Digital diaries        
Individual-depth interviews (IDIs)
In-home/office ethnography
In-person focus groups
Surveys (online, CATI)
Telephone-depth interviews (TDIs)
Usability

Analytics

Conjoint Analysis
Experimental Design
Factor/Cluster
Gabor-Granger
Maximum Difference Scaling
Net Promoter Score (NPS)   
Key Drivers Analysis
TURF Analysis
Van Westendorp

Conjoint Analysis
Experimental Design
Factor/Cluster
Gabor-Granger
Maximum Difference Scaling
Net Promoter Score (NPS)   
Key Drivers Analysis
TURF Analysis
Van Westendorp

Tips & Techniques

Here are some methodological tips to help guide the research process. By sharing best practices, we aim to improve the quality and relevance of the insights you generate.

View more tips & techniques

Tips & Techniques

Here are some methodological tips to help guide the research process. By sharing best practices, we aim to improve the quality and relevance of the insights you generate.

View more tips & techniques

Tips & Techniques

Here are some methodological tips to help guide the research process. By sharing best practices, we aim to improve the quality and relevance of the insights you generate.

View more tips & techniques

Define Objectives

Before launching into a methodological debate (survey vs. focus groups), get clear on what you need to achieve and how your study will contribute to this goal. - What business problem are we aiming to address? - How can market research help us solve this problem? Put this in writing and communicate it with your team and vendors. This way, everyone will be grounded in a shared understanding of the business challenge and research objectives.

Identify Stakeholders

It is critical to identify the right stakeholders for your project. Too many “cooks in the kitchen” will derail the process. Too few and you may not get the buy-in you need to ensure the research is ultimately valued and relevant. - Who should be involved in — or at least made aware of — the study? - What are their interests? What objectives will they want met? - How much involvement should they have in the process? - What is the best way to gather input without diluting the focus?

Define Objectives

Before launching into a methodological debate (survey vs. focus groups), get clear on what you need to achieve and how your study will contribute to this goal. - What business problem are we aiming to address? - How can market research help us solve this problem? Put this in writing and communicate it with your team and vendors. This way, everyone will be grounded in a shared understanding of the business challenge and research objectives.

Identify Stakeholders

It is critical to identify the right stakeholders for your project. Too many “cooks in the kitchen” will derail the process. Too few and you may not get the buy-in you need to ensure the research is ultimately valued and relevant. - Who should be involved in — or at least made aware of — the study? - What are their interests? What objectives will they want met? - How much involvement should they have in the process? - What is the best way to gather input without diluting the focus?

Define Objectives

Before launching into a methodological debate (survey vs. focus groups), get clear on what you need to achieve and how your study will contribute to this goal. - What business problem are we aiming to address? - How can market research help us solve this problem? Put this in writing and communicate it with your team and vendors. This way, everyone will be grounded in a shared understanding of the business challenge and research objectives.

Identify Stakeholders

It is critical to identify the right stakeholders for your project. Too many “cooks in the kitchen” will derail the process. Too few and you may not get the buy-in you need to ensure the research is ultimately valued and relevant. - Who should be involved in — or at least made aware of — the study? - What are their interests? What objectives will they want met? - How much involvement should they have in the process? - What is the best way to gather input without diluting the focus?

Get in touch!

Tell us about your chief market challenge and we'll tell you how we can help

Get in touch!

Tell us about your business challenges
and we'll tell you
how we can help

Get in touch!

Tell us about your chief market challenge and we'll tell you how we can help